As top-of-sales-funnel content, blog posts are used to increase brand awareness in search engines and attract new website visitors with relevant, valuable copy that emphasizes visual storytelling. Every piece of Brafton blog content is crafted by industry-focused writers in conjunction with content marketing strategists and project managers.
Combining client guidance and search engine optimization best practices, writers begin by mapping out each blog post to ensure topics, titles, keywords and formatting are designed to engage targeted audiences and support your business’ commercial goals. Once posted, articles are analyzed for performance. These metrics inform future blog posts and allow your content creation team to maximize results.